Today’s leading companies use web designers. Naturally, in-house resources can’t cover everything.
Web design companies, now, are go-to resources for growing companies, self-taught entrepreneurs and small businesses alike.
If you’re expanding, you’ll need a solid web design plan. Before choosing a web design company, however, you should ask a few questions.
Question One: Can You Make a Mobile-Responsive Website?
Internet users won’t wait for pages to load. In fact, about half of websites are viewed on mobile devices. Why? Because mobile is accessible. Your web designer needs to make a mobile-responsive website—one which changes depending on the screen’s viewing dimensions.
Question Two: Do You Handle Development Work In-House?
Interestingly, a lot of design firms don’t have in-house development teams. If they don’t, it might reveal an overall lack of technological understanding. While middlemen can help, needing one can create disasters. Don’t buy work from a third party. Instead, make sure the company completes all web design work on their premises.
Question Three: Do You Offer Warranties?
Your company needs to be protected, financially. Your website is like a car. It needs maintenance, support and—every so often—upgrades to stay functional. Prepare yourself for ongoing costs, but opt for a company offering a solid warranty.
Question Four: What’s Your Design Process?
While much of a website design agency’s design process is “behind the curtain,” they should still be able to describe the basic plan. A website design company’s process is critical. Their process and systems, for you, are proof of reliability, quality and consistency.
Question Five: What’s Your Track Record?
A reliable website design company has a solid track record. Find out what clients they’ve worked with. Additionally, find out their results. Do they have solid numbers to justify those results? How many of their clients are receiving ongoing work?
Question Six: What are Your Qualifications?
Find out the company’s key players. These individuals will span across event speakers, media-heavy individuals and thought leaders. What’s their Dun & Bradstreet rating, which records their client satisfaction? Is the agency qualified to work for government agencies? What groundbreaking projects are they credited for?
The web design company should be a Google Developers Certified Agency. Additionally, they should hold a HubSpot Agency Partner Certification. These certifications both prove an agency’s possession of enterprise subscriptions and the high quality of their ongoing services.
Question Seven: What Backend Software and Platforms Do You Use?
The company’s platforms and backend software needs to adhere to industry coding needs. They should also utilize today’s leading tech offerings to complete services. A good web design company will use Wordpress to govern business website. For e-commerce, it will use Magento or WooCommerce. At the moment, few platforms surpass these.
Question Eight: Do You Offer Hosting?
Additionally, can you opt out of their hosting? A good web design company will offer a few hosting options for dedicated clients. That said, they should let clients conduct their own hosting if they choose to. Any development tactics will be intimately tied into the provider’s hosting services, guaranteeing cohesion.
Question Nine: Do You Offer On-Page SEO and Digital Marketing Services?
Because modern webpage SEO needs to coincide with off-page SEO, it’s a good idea to have a web design company provide both. Otherwise, the client and company’s use of SEO, long-tail keywords and even meta data usage will clash. A good web design company understands the many needs of SEO, weaving external content, links and resources into the website’s creation.
Question Ten: What’s Your Estimated Timeline?
The web design company should give a detailed layout of the project’s progression. While a set finish date can be difficult to figure out, they should still have an estimated timeline. A team which has worked together for a while—and which has rooted out problems before—will likely have a solid timeframe.
Once you’ve asked these questions, you’ll have a good idea about a web design company’s ability in the professional world. As they continue to offer services, feel free to contact them again. Many of the questions to ask a web design company are personalized to the project at hand. Don’t be afraid to reach out! A high-quality provider will be flexible, and they’ll be willing to answer any questions.