Going about his day-to-day activities Bob once again stops to ponder why his business has become so stagnant. He's grateful that his business has come as far as it has, but it just doesn't seem to be growing anymore.
He then begins to ask himself some questions such as why and what can be done to kick his business into high gear?
Then Bob remembers something his friend said about using SEO and the success he had when he started using it.
But what is SEO and how much does SEO cost?
What Is SEO?
SEO is short for search engine optimization.
And it's the processes and methods web marketers use to get free (also known as organic, editorial, or natural) traffic from any given search engine.
All search engines such as Google, Yahoo, and Bing use an algorithm to determine which websites should be displayed on their various pages and how they should rank.
This algorithm crawls all content such as videos, local listings, and other written and digital content. That content is then ranked based on what that search engine considers to be the most relevant to its user's search query. This type of SEO is free versus paid ads such as Google AdWords.
What Are the Benefits of Using SEO?
There are plenty of great reasons to begin using SEO to increase your website's page rankings which in turn will generally increase your income as well.
Here are the top five benefits of adding SEO to your marketing campaigns.
1. SEO Is Free
There's nothing better than free! SEO only requires an investment of your time.
Or someone else's time if you choose to pay someone to perform your SEO tasks for you. Which is highly recommended if you want the best possible chance for success.
2. Increase In Traffic
The proper use of SEO will raise your website's page rankings resulting in more people seeing your content.
This also gives you the opportunity to collect more email addresses and broadening your marketing reach.
However, SEO does take some time, so don't expect immediate results, but the wait is well worth it in the long run. If you want immediate results, consider investing in a Google AdWords campaign until you begin to see some results from your SEO efforts.
3. Brand Awareness
The more times people see your name, especially from a trusted source like Google, the more likely they are to do business with you.
And since SEO is what helps increase your page rankings, when done properly, it can take your content to the top spots on the first page of the search engines.
Which will significantly increase your brand's visibility and build your brand's reputation and awareness.
4. SEO Leverages Social Sharing
Content that's shared by users on any given social network is generally a direct result of your SEO efforts. Because SEO is designed to use clearly defined parameters like title tags and meta descriptions.
These are what drives your content and determines where it ends up. That content is then posted, shared, liked, and/or tweeted where it 's then shared again.
This is called going viral which will significantly boost your brand and quite possibly your income as well. Not to mention the fact that you've passively spread your message and broadened your reach for free and all with no extra effort on your part.
5. SEO Drives Offline Sales
Many people perform an internet search prior to making any type of buying decision. After researching a business, product or service online, people will often make their purchases locally.
However, if you aren't using SEO to promote your business, your website and content probably won't rank as well.
Therefore, your business won't be seen which means you will be losing customers to your competition who is using SEO to market their business.
What Determines the Cost of SEO?
There are many factors that determine how much SEO is going to cost.
For example, your marketing strategies need to be assessed to find out what's working, what's not and how much your current marketing is costing you.
Then you need to decide where you want to go with your marketing and how fast you want to get there. These three questions will help an agency calculate how much SEO will cost for your particular situation.
After that, there's one last variable to consider. And that's the maintenance for keeping your SEO going so it continues to perform at or beyond your expectations.
So you'll have a startup cost and a maintenance fee.
OK, But Exactly How Much Does SEO Cost?
Unfortunately, there's no one right answer to this question because there are so many variables such as the size of your business, are you a national chain or a small local business? Do you have an existing SEO program in place or are you starting from scratch?
Just make sure your chosen SEO company takes the time to thoroughly explain how they calculated the services they recommend you use and why. And it's generally best to avoid any SEO company who offers you a price that's at the very low end of the marketplace.
Because they are either not going to be doing much, if any, of what they promised, or they could be planning on using some blackhat marketing tactics that could ultimately damage your business and/or cost you your reputation at any given time. SEO is not something that's cheap. Think about everything that's involved, such as:
- Developing a proper SEO strategy.
- In-depth keyword and related keyword research.
- Hiring content writers for new and ongoing content of all types such as written, video, and digital, etc.
- Designing your website to reflect your SEO efforts.
- Monthly maintenance tasks.
- Tracking and analyzing the incorporated SEO to see what's working and what's not. Then make any necessary adjustments based on that data.
And that's just the tip of the iceberg. SEO is a very involved process that requires in-depth knowledge of how it all works. If you want your SEO to be done properly and in a way that will produce the best possible results.
Bob decided he wanted to try SEO so he began to do a little research into the process. He also contacted his friend for advice on where to start. Fortunately, Bob was able to learn from his friend's mistakes. Bob's friend initially tried to do his own SEO but quickly learned that he didn't have the time or knowledge required to implement an SEO program or how to do it properly.
So Bob decided not to waste his time trying to do everything himself and hired a reputable SEO company. And it wasn't long before his business started to skyrocket. Bob is now able to spend all of his time on the other more important tasks of running his business while letting the professionals do the rest.
If you would like more information about implementing an SEO program or enhancing your current one, please Contact Us today. We'd love to show you just how cost-effective a properly structured SEO program can be.