Inbound Marketing Versus Outbound Marketing

February 23, 2017

Industry Insider Knowledge

long island internet marketing

Long Island is a place of many hard-working small businesses. The truth is many companies are struggling to find new customers.

On Long Island, many people have the mindset to advertise to get in front of many individuals as possible forcefully.

Many have a "New York" mindset that you need to spend big bucks and get as many people as possible to see you to get great marketing results.

Spending big money on Interruption Marketing is the old and inefficient way of gaining new customers. On Long Island, internet marketing is a widely misunderstood topic.

When you learn how modern buyers research and select products and services, you can also learn to enjoy increased revenues, profits, and growth for your company.

Most of all, you get to communicate with consumers who have come to you – and you won’t have to spend all your time seeking them out.

What's Interruption Marketing? (The Wrong Way)

Mass spammy emails, billboards, newspaper advertisements, print ads, cold calling, etc. These techniques just don't work well anymore. People want to find you naturally and confirm you're a real and reputable company they can trust.

These type of marketing techniques is referred to as Interruption Marketing

Not so long ago, advertising attempted to reach as many consumers as possible and then tell them what to do.

Unsurprisingly, this was called interruption marketing because advertisements interrupted whatever activities the consumers were doing at the time, such as watching a football game, reading a news article, and so on.

Advertisers tried to cast a wide net and hoped to reel in a few customers.

Whats Inbound Marketing? (The Right Way)

Inbound marketing, on the other hand, works by engaging consumers who might already have an interest in a topic, product, or service.

Instead of interrupting people, this kind of marketing works to satisfy their search for information and solutions to problems.

Indeed, inbound marketing existed before the internet became so pervasive; however, the internet offered the perfect medium to deliver inbound marketing in a way that print, radio, and TV cannot.

Inbound marketing and its associated tools can deliver reliable, repeatable, and scalable results.

Very broadly, inbound marketing describes techniques for drawing customers to a company by using content, social media, reviews, search engines, and people’s interest.

 

Will Cartwright

Will Cartwright

Will specializes in digital marketing and web design with ROI as the determining factor for all decisions. Will makes use of all possible sources of traffic from the web. Focusing also on converting, closing, and nurturing each website visitor.

Industry Insider Knowledge

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